"A fascinating inside look at the creation, development, and commercialization of a truly amazing candy... While Rudolph's book bubbles with historical and technical facts, engaging biographical insights and clever marketing moves, it's also juicy with pop culture... An outstanding work of corporate history."
-Phil Lempert, Supermarket Guru, Food Trends Editor and Correspondent, NBC News Today Show

"A fine business history and the first book ever about the amazing candy called Pop Rocks. Marv Rudolph tells a great story of the development of an extraordinary candy at the General Foods Corporation: how it was conceived, manufactured, marketed, and ultimately abandoned. His book is resonant with details of the characters and technology that went into the only candy that literally explodes in your mouth."
-Skip Rosskam, president and chief operating officer, David Michael & Co., Inc.

"If you ever wondered how a food product gets from an idea to a product on the shelf, allow Marv Rudolph to be your guide. His narrative does a masterful job of weaving together three threads: the technical challenges of Pop Rocks manufacturing, the marketing moves that made them a worldwide phenomenon, and the pop cultural effects that resonate to this day. Overall, Pop Rocks: The Inside Story of America's Revolutionary Candy will give you a new appreciation of a candy that is like no other."
-A. S. "Al" Clausi, senior vice president and chief research officer worldwide, General Foods Corp., and retired president, Institute of Food Technologists