"A fascinating inside look at the creation, development, and commercialization of a truly amazing
candy... While Rudolph's book bubbles with historical and technical facts, engaging biographical
insights and clever marketing moves, it's also juicy with pop culture... An outstanding work of
-Phil Lempert, Supermarket Guru, Food Trends Editor and Correspondent, NBC News Today Show
"A fine business history and the first book ever about the amazing candy called Pop Rocks. Marv
Rudolph tells a great story of the development of an extraordinary candy at the General Foods
Corporation: how it was conceived, manufactured, marketed, and ultimately abandoned. His book
is resonant with details of the characters and technology that went into the only candy that literally
explodes in your mouth."
-Skip Rosskam, president and chief operating officer, David Michael & Co., Inc.
"If you ever wondered how a food product gets from an idea to a product on the shelf, allow Marv
Rudolph to be your guide. His narrative does a masterful job of weaving together three threads: the
technical challenges of Pop Rocks manufacturing, the marketing moves that made them a worldwide
phenomenon, and the pop cultural effects that
resonate to this day. Overall, Pop Rocks: The Inside
Story of America's Revolutionary Candy will give you
a new appreciation of a candy that is like no other."
-A. S. "Al" Clausi, senior vice president and chief research officer worldwide, General Foods Corp., and retired president, Institute of Food Technologists